What's better than sex? Better sex.

According to a study from the Kinsey Institute, 97 percent of respondents have sexual fantasies. More than half of them fantasize about something beyond what most people would call mainstream or "normal" sex.1

There's a word for exactly this territory: kink.

Many people think of fetishes, and that's not entirely wrong. But a fetish is only one form of kink, where arousal is tied to a specific object, material, or body part. Kink covers a far broader spectrum. Any sexual preference someone is especially into can be a kink: from roleplay and restraints to power play and fantasies. The spectrum runs from gentle intimacy to intense power dynamics. BDSM is also a part of it. There are hundreds of kinks. At least.

Most people still associate the word kink with something exceptional. The research suggests the opposite: The vast majority of fantasies many people consider unusual are in fact widespread. They sit beyond the mainstream, but far from what most would call extreme.2

So the real surprise isn't that almost everyone has kinks. It's how many people have kinks without ever thinking about it or talking about it openly. And without finding an honest answer to the most obvious question:

How kinky am I, really?

Most people know surprisingly little about their own sexual preferences. Not because they have no fantasies, but because they rarely take the time to explore them. A lot stays vague: a thought, an image, a fleeting spark. Something you never follow up on.

According to the Kinsey Institute study, 79 percent of respondents wish to act out their favorite fantasy someday. But fewer than a third actually have.1 Between fantasy and reality there are often two simple questions: what am I really into? And how do I bring it up?

That's exactly where KinkMatch comes in. You can explore and rate hundreds of different preferences, fantasies, and scenarios, playfully. Solo, at your own pace and with no pressure. Just swipe. Step by step, a personal picture of your desires, boundaries, and interests takes shape.

Before you can talk to anyone else about your sexual preferences, you have to get to know them yourself first.

Knowing yourself is the first step. The harder one comes next: talking about it.

If sexual fantasies are this widespread, why do we so rarely talk about them? The answer is simple: for many people, talking about sexual desires is far harder than having them. Telling your partner about a fantasy makes you vulnerable.

For many people, porn is their first contact with kinks and sexual fantasies. What it shows is mostly the acts themselves, not the conversations, boundaries, and agreements that would come first in reality. Especially with less common preferences, this can create the impression that desires are understood intuitively and that communication plays a minor role.

In reality, the opposite is often true. If you want to talk about your fantasies, you first need the words for them.

On top of that comes socially conditioned shame. The belief that your own desires might be too unusual, too intense, or too embarrassing to share. Anyone who grew up with shame around sexuality never developed a language for it. And those who can't talk about it stay silent.

Nobody wants to be misunderstood, laughed at, or rejected. A German study shows the same. Only about half of people in Germany talk openly with their partner about their own sexual desires. The longer a relationship lasts, the rarer it gets: in new relationships, more than 70 percent still do. After 10 to 20 years, it's down to just 51 percent.3

Yet the benefit of these conversations is well documented. People who talk openly about sexual desires are significantly more satisfied in their relationship and their sex life.4

So the problem is rarely a lack of interest. Often what's missing is a safe, easy way into the conversation. That's exactly what KinkMatch was built for. Instead of having to ask difficult questions head-on, couples can first discover their preferences playfully and then share only the interests they both have in common.

KinkMatch helps you put your desires and fantasies into words.

Almost everyone has sexual fantasies, but only a few can talk about them openly. We want to make that critical first step much easier and free it from shame.

Instead of answering questions on a form, you can explore hundreds of kinks, fantasies, and preferences with a simple swipe. Solo, as a couple, or on a date. Everyone decides for themselves what they want to try and what they don't. Out of these choices come conversations, intimate matches, and a personal KinkProfile with your KinkType and individual KinkScore.

Because this information is deeply personal, KinkMatch was built from the ground up to protect everyone's privacy. Only you can access your profile and your kinks, and you can choose to share them with others if you like.

KinkMatch is a free browser card game for discovering your own sexual preferences. As you swipe through the cards, the game works out your personal KinkType, showing which kink personality you have. Your KinkScore then measures the intensity on a scale from 0 to 100.

No app download, no signup. Just play online.

Anyone who plays KinkMatch gets three things that rarely come together in ordinary conversations about sex.

KinkMatch is browser-based and free to use, with no installation or account. KinkMatch+ unlocks all KinkCards, right up to the most intense 😈 Devil cards, plus the full Consent Check. Your KinkProfile is saved in the cloud and available on all your devices.

Millions of people carry sexual desires they've never voiced. Not because the desires are wrong. But because nobody wants to be the first. KinkMatch solves exactly this problem and makes the hardest first step playful.

The sexual wellness market is growing at around 8 percent a year and is projected to surpass 70 billion dollars by 2029.5 At the same time, a recent survey by dating app Feeld with the Kinsey Institute shows that 55 percent of Gen Z users have discovered a new kink since signing up, compared to 33 percent of baby boomers.6 The curiosity is there. So is the cultural shift.

KinkMatch is a solo project from Berlin, self-funded and independent. Privacy-first: no tracking, no ads, no selling of data.

KinkMatch is a free browser card game for couples and solo players. Four game modes, hundreds of KinkCards and a Consent Check. No download, no signup, no public profiles. Independent, from Berlin.

Press contact: hey@kinkmatch.app