Kink Talk – What does Coolidge Effect mean?
Coolidge Effect
The Coolidge effect is a pattern, first studied in animals, in which sexual interest that has faded with one partner flares up again when a new partner becomes available.
What does Coolidge Effect mean?
The Coolidge effect is named after US President Calvin Coolidge and a joke that is almost certainly made up. On a farm visit, his wife supposedly heard that a rooster mated many times a day and said, “Tell that to the President.” He asked whether it was always the same hen, heard no, and replied, “Tell that to Mrs. Coolidge.” From the 1950s on, researchers used the name for something they saw in rats and other animals: a male that seemed exhausted after mating became active again as soon as a new female appeared.
Does the Coolidge effect apply to humans?
Partly. Studies show that people get used to the same erotic stimulus and react more strongly to something new, and novelty can boost arousal. But humans are not rats. Desire in long relationships depends on stress, closeness, communication and how much room there is for play. Fading passion is common and changeable, not a law of nature.
Is the Coolidge effect an excuse for cheating?
No. Feeling drawn to someone new is normal. What you do with it is a choice, and in a monogamous relationship that means honesty, not a secret affair. Couples can use the idea differently: bring novelty into the relationship you already have. New places, new toys, roleplay or simply talking about fantasies can wake up desire. Some couples also choose an open relationship, by mutual agreement.